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How a Logistics Giant Captured 50+ Markets and 800+ Customers From Competition

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83%Faster Lead Generation
100%Time Saved in Standardizing Data
1000+Leads Per Country For Every Report
800+Customers Targeted From Competition
Problem Statement
Scan Global Logistics is one of the world’s largest freight forwarders operating in over 50 countries, due to which they needed to find and target large shippers and consignees in every region. Their previous trade intelligence platform was not user-friendly and needed extensive training. It also lacked the accurate data required to find and run trade analysis on their prospects, that were importers and exporters.
Having to clean the data on leads themselves, it was a task to find prospects based on proximity. Crafting targeted messaging to capture leads was difficult due to lack of complete information. With extensive competition across geographies, finding trade data on other freight forwarders and their customers was next to impossible.
Challenges
1
Complicated and difficult-to-use solution for finding leads
2
Inaccurate and poor data reduced scope of reporting
3
Unable to filter data based on location or regions
4
Impossible to analyze competition’s customers and trade volumes
Solution
Scan Global Logistics switched to Trademo Intel for trade intelligence because it’s interface and data was much better, and provided added functionality while simplifying the user experience.
green-tickReduced turnaround time for lead generation from 30 to 5 minutes with a user-friendly platform
green-tickSaved multiple hours identifying shippers and consignees with zero time spent on cleaning data
green-tickCrafted targeted messaging for thousands of regional leads identified based on trade intelligence
green-tickDiscovered competitors’ customers & trade volumes across lanes to identify business opportunities
Benefits
1
Intuitive and easy-to-use platform made lead generation faster
2
Accurate and enriched trade data improved reporting time and quality
3
Able to drilldown and find leads based on proximity and regions
4
Granular data on competitors’ business and customers’ trade
customer
Kimberly Williamson
Manager of Sales Support & Coordination
Scan Global Logistics
Trademo Intel is a feature-rich and user-friendly platform that enabled us to find data on regions and competitors, helping us capture business share from the largest freight forwarder.
customer
customer
Trademo Intel is a feature-rich and user-friendly platform that enabled us to find data on regions and competitors, helping us capture business share from the largest freight forwarder.
customer
Kimberly Williamson
Manager of Sales Support & Coordination
Scan Global Logistics
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