How a US Freight Forwarder Generated 4x More Leads at $1 Cost Per Lead

MTI Forwarding is a ground freight forwarder specializing in US-Mexico trade. Even after partnering with a forwarder in Mexico, their revenue growth was not up to the mark. Unable to generate enough leads for their business, they could not close more than a few dozen deals in a month. There was no set process to find and qualify leads other than finding shippers online and cold-calling. This problem was further amplified by increasing competition which took away the business share.

A lack of visibility into prospects’ trade activity made pitching business and closing deals more difficult than it seemed. Hiring more sales executives and analysts to find prospects and boost conversions was an expensive option, costing between $50k-200k a year. MTI Forwarding needed a platform to generate qualified leads easily, onboard the sales team, and provide the best value for their investment.